MEMORA

Not verified. Claim this page

MEMORA Sustainability Actions

Developed MEMORA pilot project

With the pilot project MEMORA, Lumson is immersed in this Milan-born initiative MUSA - Spoke 5 (Multilayered Urban Sustainability Action) to promote a new model of public-private collaboration, replicable on a national and international scale.

17

Turned waste into packaging

MEMORA pilot project is inspired by a notion of reclaiming what would otherwise be cast aside. As the symbol of a new industrial vision that reinterprets waste and by-products from other sectors – primarily food – into valuable raw materials worthy of a second life (through a virtuous upcycling process), MEMORA turns grape residues into design packaging.

12

Used PCR glass and bioplastic

At the heart of the concept lies Deluxe, a 50 ml refill jar made of PCR (post-consumer recycled) glass developed by Lumson. Plastic plate, the cover and rechargeable inner cup, is made from ReKrill Uva, a 100% biodegradable bioplastic* developed by Krill Design, an Italian startup specialised in sustainable materials made from food industry by-products.

12

Added NFC traceability

Equipped with an integrated NFC chip, the jar transforms into a real digital tool that gives consumers easy and instant access to a dedicated brand platform that harvests data of a technical, authentic, anti-theft and traceability nature, as well as about dynamic and ethical content (to promote the reuse and recycling of the packaging).

12

Joined the MUSA initiative

This innovation ecosystem, funded by the Ministry of Universities and Research under Italy’s National Recovery and Resilience Plan (PNRR), harnessed collaboration between the University of Milano-Bicocca as lead institution, the Politecnico di Milano, Bocconi University, the University of Milan, the Università Cattolica del Sacro Cuore, and numerous public and private partners.

17