New Look Retailers Sustainability Profile

New Look presents sustainability as part of its main business strategy, called “Kind to Our Core.” The brand says this covers climate, product design, supply chains, local communities, and workplace culture. It reports progress on lower-impact materials, waste reduction, and emissions cuts, and it has set science-based climate targets approved by the Science Based Targets initiative (SBTi, a group that checks company climate goals). Independent ratings are mixed to weak: Good On You rates it “Not Good Enough,” while The Commons Earth says it has made some progress but still relies on fast fashion and high-impact materials. Public review scores on Trustpilot are low, but those reviews are mostly about service, not sustainability.

Positive Sentiment Found
Positive third-party sentiment is limited but present. Good On You gives New Look an overall rating of “Not Good Enough,” which is weak, but it still notes some better points such as lower-impact materials, a formal animal welfare policy aligned with the Five Domains of Animal Welfare (a framework for animal care), and a science-based emissions target. The Commons Earth also points to real progress, including renewable energy use, energy-efficiency work in some stores, public emissions reporting, SBTi-approved targets, and a detailed annual sustainability report. It says New Look has reduced emissions and diverted waste from landfill, and it recognises supplier standards that ban forced labour and subcontracting. These are the main independent positives in the material.

Common Criticisms:
The strongest public signal is negative. Good On You rates New Look “Not Good Enough” overall, with low scores of 2/5 for Planet, People, and Animals. It says the brand still follows a fast fashion model, uses some lower-impact materials but has not committed to removing all hazardous chemicals, and has no evidence of living wages across its supply chain. It also flags that some production happens in higher-risk countries and that New Look does not publish a full supplier breakdown. The Commons Earth adds that the brand still relies heavily on high-impact synthetic fibres, offers no repair or take-back service, and remains a fast fashion business that encourages overconsumption. Trustpilot reviews are also poor, with a 2.5/5 rating from more than 9,300 reviews, though those complaints are mainly about service rather than sustainability.