New Look Retailers

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New Look Retailers Sustainability Actions

Published ESG strategy and report

New Look has a public ESG and sustainability strategy called “Kind to Our Core.” It groups its work into four areas: responsible business, responsible and circular product, inclusive culture, and positive local impact. The company also says it publishes sustainability reports and uses them to share progress and targets. This gives readers a clearer view of how it says sustainability fits into the wider business, although some independent reviewers note that the information can be hard to find on the website.

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Cut water, energy and chemicals

New Look says it has changed some denim production to use less water, less energy, and fewer chemicals. It reports that since 2020 it has saved 184 million litres of water, 1.8 million kWh of energy, and 368 tonnes of chemicals. It also says 63% of its jeans used Jeanologia finishing technology in 2021. Jeanologia is a textile technology that helps reduce water, energy, and chemical use during finishing.

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Diverted waste from landfill

The company says it is trying to reduce waste across its own operations. In its own business, it reported that 97% of operational waste was diverted from landfill last year. It also said 212 tonnes of textiles were diverted from landfill in 2024. This suggests the brand is working on waste handling and reuse, although the source does not show how much of this came from recycling, resale, or other routes.

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Improved product durability

New Look says it has created fabric tests and minimum make standards for products so clothes last longer. It requires suppliers and manufacturers to meet these standards. The tests include checks such as seam strength, tear strength, and pilling resistance, which help show whether fabric will wear out quickly. The brand says this is part of its circularity work, meaning it is trying to keep clothes in use for longer and reduce waste.

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Set emissions targets

New Look says its climate targets were approved by the Science Based Targets initiative in February 2024. It reports a near-term goal to cut Scope 1 and 2 emissions by 42% by 2030 and Scope 3 emissions by the same amount. Scope 1 and 2 cover direct emissions and purchased energy, while Scope 3 covers most other emissions in the value chain. It also has a long-term target to cut Scope 1, 2, and 3 emissions by 90% by 2040 and reach net zero across the value chain by 2040.

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Tracked emissions and progress

The brand says it measures and reports emissions at company level, including Scope 1, 2, and 3 breakdowns. The Commons Earth says New Look’s estimated footprint was 325,615 tCO2e in 2023-24, and that it had reduced Scope 1 and 2 emissions by 22% since FY22 and Scope 3 emissions by 11% compared with 2022. tCO2e means tonnes of carbon dioxide equivalent, a way to compare different greenhouse gases. This shows the company is tracking progress, not just setting goals.

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Worked on supply chain rights

New Look says it has long had Ethical Aims for fair and safe working conditions, first launched in 2001. It says these standards are aligned with the UN Guiding Principles on Business and Human Rights, the Sustainable Development Goals, and the ETI Base Code, a labour code used by ethical trade groups. The company also says it uses human rights due diligence (a process for finding and dealing with worker risks) and has a supplier code of conduct that bans forced labour and subcontracting.

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Supported local charities

In 2024, New Look said it partnered with Neighbourly, a giving platform that connects businesses with local charities. Through this work, each store is meant to support a charity in its local area, reaching around 350 charities. The company also said colleagues can take paid volunteering days. This is a community-focused action rather than a product change, but it still sits within the brand’s wider ESG work.

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