oOh!media

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oOh!media Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 3.1/5 (242 reviews)
  • This is an unclaimed profile. oOh!media has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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oOh!media is an eco-responsible organisation actively reducing its environmental impact towards a green future

oOh!media says sustainability is part of its business strategy, not a side project. It has an ESG team, a sustainability report, and goals around lower emissions, energy efficiency, circular materials, safer workplaces, and community support. The company says it is moving more of its network to renewable power, using recyclable billboard materials, and working with outside groups on nature, road safety, and Indigenous business support. Independent signals in the material are limited, but one related company profile shows a B Corp certification for Open Media, not oOh!media itself. Overall, the picture is of a media company that has made visible ESG moves, especially in energy use, waste reduction, and community programs. Positive Sentiment Found Public sentiment in the material is mostly positive, but it comes from the company’s own ESG pages and a few independent signals rather than broad review coverage. oOh!media highlights a dedicated ESG team, renewable power across parts of its network, recyclable Ecobanner material, and large community support figures, which together present a company trying to reduce energy use and waste while backing social causes. Independent recognition is limited, but the material includes a World Out of Home Sustainability Award mention and a B Corp certification for Open Media, a related media company listed by B Lab, which is a nonprofit that certifies businesses meeting social and environmental standards. There is also a Trustpilot score of 3.1/5 for OOHPod, though that is for a different oOh-branded service, not the main media business. Common Criticisms: The material does not show major third-party criticism of oOh!media’s sustainability record, but it also shows limited independent verification. Most of the detail comes from the company itself, so claims such as renewable power use, recyclable materials, and emissions savings are not independently tested in the content provided. That means readers cannot fully check how complete or long-lasting these changes are. The Trustpilot result that appears is for OOHPod, not the main media business, and it is only a moderate 3.1/5 score, while another unrelated oOh-branded Trustpilot page shows 1.2/5. Because those pages are for different services, they do not clearly measure oOh!media’s ESG performance, but they do show mixed consumer experience across the wider brand family.

About oOh!media

  • Status
  • Unverified
  • Industry
  • Marketing & Advertising

oOh!media Services

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oOh! provides sustainable marketing and advertising services, enabling advertisers to lower their emissions footprint. As a leader in sustainable practices, oOh! supports businesses in reaching environmentally conscious consumers, thus aligning their advertising efforts with consumer demand for eco-friendly and responsible brand actions.

Serviceable Locations: Australia

oOh!media Sustainability Actions

Created a dedicated ESG team

oOh!media says it set up a dedicated Environmental, Social and Governance (ESG) team to run its sustainability work across the business. ESG means looking at environmental impact, worker and community issues, and company oversight together. The company says this team helps embed sustainability into daily operations and company culture, and that the program is linked to long-term business growth and climate risk management.

Moved sites to renewable power

The company says it has shifted a large part of its network to renewable electricity. It reported that all 17 depots and offices were powered by renewable energy in one update, and that more than 8,000 assets had been converted to renewable energy, including solar and GreenPower (a government-backed way to buy renewable electricity). It also said 100% of its street furniture assets in New Zealand were powered by renewable energy.

Launched recyclable billboard material

oOh!media says it launched Ecobanner, a billboard banner made to be fully recyclable and PVC-free. PVC is a type of plastic that can be harder to recycle. The company says Ecobanner was designed to replace non-recyclable PVC and reduce waste going to landfill. It also says it was the first media company in Australia to use this material and planned to make it the default for large-format billboards.

Used low-energy LED lighting

The company says it has used low-energy LED lighting where possible across its asset network to cut electricity use. LED lights use less power than older lighting types, so this can lower energy demand and emissions. This action sits alongside its wider move to renewable power and energy-saving trials on its digital network.

Supported community and nature groups

oOh!media says its community program has provided media support to charities and community partners since 2017. It reported $18 million in support in CY24 and $172 million since 2017 in one update, and $16.5 million in CY23 and $137.5 million since 2017 in another. It also named partnerships with Greening Australia, a nature restoration group, and The Village, showing a mix of social and environmental support.

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oOh!media Sustainability Commitments

2024

Make Ecobanner the default

oOh!media said it would extend the rollout of Ecobanner and make it the default product for large-format billboards in 2024. This is a future-facing commitment to replace more traditional billboard materials with a recyclable, PVC-free option that should reduce waste.

2024

Accelerate decarbonisation

The company said it would supercharge the transfer of its Out of Home network to sustainable energy in the coming year. It also said it was exploring electrifying its operational fleet. This points to a plan to keep cutting emissions from energy use and transport.

2025

Grow renewable-powered panels

oOh!media reported 15,000 advertising panels on renewable power, including 3,500 digital panels, as of 2025. While this is partly an action update, it also signals an ongoing target to keep expanding the share of its network powered by cleaner electricity.


About oOh!media

  • Status
  • Unverified
  • Industry
  • Marketing & Advertising

Sustainable Development Goals

oOh!media is committed to advancing these Global Goals to promote prosperity for people & planet.

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oOh!media Sustainability News

oOh!media takes green approach to global OOH campaign

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This information references https://oohmedia.com.au/sustainability/, oOh! Small Format Street Sustainability - 10.11.21.pptx and was sourced on 11/11/2021. Is this your business? Suggest an edit

Frequently Asked Questions

Has oOh!media published a sustainability report?

Confidence: High. As of September 2026, oOh!media says it has a latest sustainability report available to download from its ESG page. The company also says its ESG program is built into business operations and company culture. However, the report itself is not included in the material here, so the exact contents cannot be checked from this page alone. Consumers who want the full detail can look for the report on oOh!media’s ESG page and compare it with any independent ratings or awards.. Sources: oOh!media ESG - https://oohmedia.com.au/esg/

What is oOh!media's sustainability rating?

Confidence: Low. As of September 2026, oOh!media does not have a clear third-party sustainability rating shown in the material provided. Good On You does not list the brand here, and the B Corp result shown is for Open Media, a different company. The only customer rating found is a Trustpilot score for OOHPod, which is 3.1/5, but that is not a direct sustainability rating for oOh!media. Consumers wanting a clearer independent view may need to ask the company for external assessments.. Sources: Good On You / no listing in material, B Corp / Open Media, Trustpilot OOHPod - https://www.bcorporation.net/en-us/find-a-b-corp/company/open-media/, https://ie.trustpilot.com/review/oohpod.com?page=9

What sustainability certifications does oOh!media have?

Confidence: Moderate. As of September 2026, oOh!media says its New Zealand operations are certified carbon net zero by the Toitū Envirocare program, which checks and helps reduce Scope 1 to 3 emissions. Scope 1, 2, and 3 are direct emissions, energy-related emissions, and other emissions in the value chain. The material also mentions a B Corp certification, but that is for Open Media, not oOh!media itself. So the clearest verified certification shown here is the Toitū Envirocare net zero certification for NZ operations.. Sources: oOh!media ESG, B Corp / Open Media - https://oohmedia.com.au/esg/, https://www.bcorporation.net/en-us/find-a-b-corp/company/open-media/

What is oOh!media doing about carbon emissions?

Confidence: High. As of September 2026, oOh!media says it has moved many assets to renewable power, uses low-energy LED lighting where possible, and has certified its New Zealand operations as carbon net zero through Toitū Envirocare. It also said a 2025 campaign achieved an 84% saving in electricity-related emissions by choosing renewable-powered sites. The company has also said it is working on decarbonisation and exploring electrifying its operational fleet.. Sources: oOh!media ESG, Australian Ethical campaign, oOh!media sustainability article - https://oohmedia.com.au/esg/, https://oohmedia.com.au/australian-ethical-delivers-most-sustainably-focused-out-of-home-campaign-on-oohmedia-network/, https://oohmedia.com.au/oohmedia-leads-out-of-home-to-a-more-sustainable-future/

Is oOh!media's advertising material recyclable?

Confidence: High. As of September 2026, oOh!media says it launched Ecobanner, a billboard banner that is PVC-free and designed for closed-loop recycling, meaning the material can be collected and made into new material again. The company also says it is the only Out of Home operator in the material that provides advertisers with 100% recyclable billboard skins. This suggests some of its large-format advertising products are designed to reduce waste, although the exact rollout across all sites is not fully detailed here.. Sources: oOh!media ESG, oOh!media sustainability article - https://oohmedia.com.au/esg/, https://oohmedia.com.au/oohmedia-leads-out-of-home-to-a-more-sustainable-future/

Is oOh!media ethical in how it treats workers and communities?

Confidence: Moderate. As of September 2026, oOh!media says it has programs for safety, wellbeing, inclusion, and community support. It mentions an injury management triage service, a Sonder wellbeing partnership, and a Reflect Reconciliation Action Plan. It also says it has supported community partners with large amounts of media value since 2017. These are positive signs, but the material does not include independent labour audits or worker-focused ratings, so the full picture is not publicly clear here.. Sources: oOh!media ESG, oOh!media ESG archive - https://oohmedia.com.au/esg/, https://oohmedia.com.au/category/esg/

What is oOh!media doing to support sustainability in advertising?

Confidence: High. As of September 2026, oOh!media says it is trying to make advertising lower impact by using renewable power, recyclable billboard materials, and energy-saving trials. It also backed Ad Net Zero in Australia, which is an industry effort to cut advertising emissions. The company says it wants to lead the sector toward a more sustainable future while still delivering campaign reach and effectiveness. This is a clear business strategy, but most of the detail comes from oOh!media itself rather than outside assessors.. Sources: oOh!media ESG, Ad Net Zero mention, Australian Ethical campaign - https://oohmedia.com.au/esg/, https://oohmedia.com.au/category/esg/, https://oohmedia.com.au/australian-ethical-delivers-most-sustainably-focused-out-of-home-campaign-on-oohmedia-network/