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oOh! Sustainability Actions

Energy Uses

Ooh! Has and continues to implement national energy initiatives for the reduction of energy usage with out-of-home street furniture and advertising assets. Energy reduction initiatives include: - Solar energy usage with more than 28% of oOh! assets fully operational solar-powered sites, representing a significant alternative energy sector of oOh!'s asset portfolio. oOh! will continue to assess installation and renewal of solar generating sites - oOh!’s ‘Smarter connections’ extends to our strategic sustainable, safety and wellbeing approach to OOH, with our digital advertising continually managed and monitored remotely thus reducing the physical presence required as with traditional forms of street advertising. This in turn reduces the infield risk to workers on roadside locations. Reduced reliance on physical material such as paper products for printed advertising is a goal for reduction in paper and ink usage.

Waste Reduction

Reuse: Wherever possible oOh! applies a ‘reuse’ principle, for example where Polycarbonate products are used for light box advertising panels that may over time be subject to marking or scratching, we remove and replace damaged polycarbonate panels with resurfaced polycarbonate panels that have been through a precision polishing process to removes scratches and blemishes. This ensures the potential lifecycle of these panels are fully utilized and reused throughout the product’s life cycle. Repurpose: Current recycle technology precludes the ability for oOh! to recycle the safety glass used in our street furniture. In order to prevent this product being deposited in landfill we have partnered with Suez Australia in a glass reuse pilot project. It involves repurposing shattered safety glass for use in road base construction products. The environmental benefits of this pilot project are: - Finding a use for a currently non-recyclable glass product - Reducing by-product landfill waste disposal. - This project is being extended nationally to achieve a target of zero glass waste disposal. Recycle: An end of product life recycling approach is used with all oOh! products that can no longer be reused. oOh!’s national recycle programs includes steel and aluminium recycling and our national paper and poster-recycling program.

Water Use

Ionic cleaning system: in 2015, we completed the final stage of a three-year program to deploy an ionic water cleaning system. Following the national implementation of this system we continue to use deionized and purified water in conjunction with a low-pressure cleaning system. The benefits include: - Eliminating the need for, and use of, cleaning detergents - Significantly reducing our national water consumption by replacing high pressure with low pressure water cleaning - Minimising water runoff into storm water systems.

Vehicle Fleet

Since 2019, oOh!media’s vehicle fleet, used for installations and maintenance uses Adblue, a product that reduces CO2 emissions through telematic monitoring on vehicle speed, handling, maintenance, and overall wear and tear. We also overhauled our vehicle routes to reduce km travelled, fuel used and CO2 emitted.

Commercial Projects

All oOh!media commercial developments and digitisation projects comply with environmental and planning legislation in relevant jurisdictions. This process considers all potential impacts before any large-scale initiative, ensuring maximum responsibility and minimal footprint.

Billboards, Collateral and Facilities

oOh!media’s classic billboards incorporate eco-friendly LED lighting, with digital billboards adjusting automatically to ambient levels to save power. Our entire advertising network continues to embrace LED lighting to alleviate its broader carbon output. 4,000 of our 13,000 bus shelters use solar power: the largest amount of solar installations on street furniture in Australia. Our shelters also use compact and efficient lithium batteries with smart charge telemetry, making for more powerful, safe and longer lasting energy solutions. Our street furniture is designed to last 20 years, and we maintain it free of charge to local councils. By using highly purified water and reverse osmosis, we eliminate toxic cleaning chemicals, streamlining the process to save over 29,000 cleaning hours each year. All safety glass on bus shelters is 100% recyclable and is frequently repurposed into road-based construction products.

Cactus Imaging

oOh!media’s printing company Cactus Imaging works directly with environmentally conscious and sustainable suppliers, using PVC-free and recycled materials across all printing services, and latex (water-based) and UV-based printing technologies. Our street furniture posters use 100% recyclable materials – recyclable, waterproof and tree-free. In some locations, specialist providers recycle posters into corflute or packaging materials. We continue to offer 100% recyclable billboard skins of which accounted for 75% of all skins printed through 2019. Our lightweight polyethylene vinyl billboard skins are routinely reused and repurposed at the end of their life cycle into various finished products like benches, sleepers, and bollards. The business is continually looking for opportunities to reduce their environmental impact with innovative and sustainable product offerings.

Waste Segregation

oOh!’s nationwide depot and warehouse facilities employ waste segregation practices for batteries, fluorescent tubes, glass, steel, aluminium, copper, PVC cabling, e-waste and cardboard. All head offices commit to strong recycling methods, with diversified segregation bins located in central areas.

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