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oOh!media Sustainability Actions

Created a dedicated ESG team

oOh!media says it set up a dedicated Environmental, Social and Governance (ESG) team to run its sustainability work across the business. ESG means looking at environmental impact, worker and community issues, and company oversight together. The company says this team helps embed sustainability into daily operations and company culture, and that the program is linked to long-term business growth and climate risk management.

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Moved sites to renewable power

The company says it has shifted a large part of its network to renewable electricity. It reported that all 17 depots and offices were powered by renewable energy in one update, and that more than 8,000 assets had been converted to renewable energy, including solar and GreenPower (a government-backed way to buy renewable electricity). It also said 100% of its street furniture assets in New Zealand were powered by renewable energy.

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Launched recyclable billboard material

oOh!media says it launched Ecobanner, a billboard banner made to be fully recyclable and PVC-free. PVC is a type of plastic that can be harder to recycle. The company says Ecobanner was designed to replace non-recyclable PVC and reduce waste going to landfill. It also says it was the first media company in Australia to use this material and planned to make it the default for large-format billboards.

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Used low-energy LED lighting

The company says it has used low-energy LED lighting where possible across its asset network to cut electricity use. LED lights use less power than older lighting types, so this can lower energy demand and emissions. This action sits alongside its wider move to renewable power and energy-saving trials on its digital network.

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Supported community and nature groups

oOh!media says its community program has provided media support to charities and community partners since 2017. It reported $18 million in support in CY24 and $172 million since 2017 in one update, and $16.5 million in CY23 and $137.5 million since 2017 in another. It also named partnerships with Greening Australia, a nature restoration group, and The Village, showing a mix of social and environmental support.

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Backed workplace safety and wellbeing

The company says it has introduced an injury management early intervention program with a “First 60 minutes” triage service for injured team members. It also says it implemented a Sonder partnership and a “Support You” wellbeing, safety, and medical program. Sonder is a support service that can help workers with health, safety, and wellbeing needs. These steps point to a focus on worker care and safer operations.

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Published reconciliation artwork and plan

oOh!media says it worked through its Reflect Reconciliation Action Plan with Lua Pellegrini, a Wiradjuri artist and GO Foundation alum, to create artwork for the business. A Reconciliation Action Plan is a formal plan used in Australia to support better relationships with Aboriginal and Torres Strait Islander peoples. The company presents this as part of its wider commitment to inclusion and respect for Country.

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Supported industry climate action

oOh!media says it backed the launch of the Australian chapter of Ad Net Zero in 2024. Ad Net Zero is an industry effort to cut the carbon footprint of advertising. The company also said it was working toward industry initiatives such as Ad Net Zero and exploring ways to reduce the environmental footprint of advertising while keeping campaign impact strong.

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About oOh!media

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  • Marketing & Advertising