P448

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Sustainability Summary

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P448 Sustainability Profile

P448 is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. P448 has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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P448 is an Italian streetwear and footwear brand that has positioned sustainability around alternative materials, circularity, and product innovation. Its “Regenerative Sustainability” initiative includes shoes made from invasive species such as Burmese python, lionfish, and carp, with the stated aim of making 30 percent of its products from more sustainable materials. The brand has also used recycled sources, organic cotton laces, and certified materials in its footwear. P448’s sustainability messaging emphasizes sourcing new materials, testing durability, and educating consumers about invasive species and material reuse.

P448 Sustainability Actions

Python sneaker launch

P448 is launching a new sneaker made out of Burmese python as part of its efforts to use alternative leathers and educate consumers about invasive species. It’s the third in a series from the Mark Wahlberg-backed brand’s line of shoes made from invasive species, following lionfish and carp. The skins are sourced from Florida, where the snakes, which are native to Southeast Asia, have become an invasive species after people released pets into the wild.

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Regenerative Sustainability initiative

The company has looked for sustainability solutions outside of the traditional leathers as part of the brand’s “Regenerative Sustainability” initiative to make 30 percent of its products from more sustainable materials. The brand then tests the skins at tanneries to ensure they are usable and durable for footwear.

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Use of recycled materials

The Burmese python sneaker trim is detailed with repurposed natural black and white python skin from the invasive species within the front tip, tongue and heel. Other sustainable specs are Evolo-certified velour and almost everything else from recycled sources including outsoles, lining, organic cotton laces and brass eyelets.

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P448 Sustainability Commitments

2030

30% more sustainable materials

The brand’s “Regenerative Sustainability” initiative aims to make 30 percent of its products from more sustainable materials.

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Sustainable Development Goals

P448 is committed to advancing these Global Goals to promote prosperity for people & planet.

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