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P448 Sustainability Actions

Python sneaker launch

P448 is launching a new sneaker made out of Burmese python as part of its efforts to use alternative leathers and educate consumers about invasive species. It’s the third in a series from the Mark Wahlberg-backed brand’s line of shoes made from invasive species, following lionfish and carp. The skins are sourced from Florida, where the snakes, which are native to Southeast Asia, have become an invasive species after people released pets into the wild.

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Regenerative Sustainability initiative

The company has looked for sustainability solutions outside of the traditional leathers as part of the brand’s “Regenerative Sustainability” initiative to make 30 percent of its products from more sustainable materials. The brand then tests the skins at tanneries to ensure they are usable and durable for footwear.

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Use of recycled materials

The Burmese python sneaker trim is detailed with repurposed natural black and white python skin from the invasive species within the front tip, tongue and heel. Other sustainable specs are Evolo-certified velour and almost everything else from recycled sources including outsoles, lining, organic cotton laces and brass eyelets.

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Consumer education film

The company will launch a film in conjunction with the shoes following environmentalists and removal contractors through the wilderness tasked with removing these species from the ecosystem. Their most recent film about the lionfish was featured in the London Fashion Film Festival last September.

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