Sustainability Summary
- Good On You - Not good enough
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not listed
- Trustpilot - 3.1/5 (110,360 reviews)
- This is an unclaimed profile. PrettyLittleThing has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
PrettyLittleThing is a fast-fashion brand with a weak sustainability reputation in independent ratings. Good On You rates it “Not good enough,” saying it uses few eco-friendly materials, has little evidence of meaningful action on hazardous chemicals, and does not show it is on track to meet its emissions target. Public criticism also focuses on the brand’s business model, which relies on frequent new styles and high volumes of clothing. The company has published some ESG-related actions through its wider group, including supply chain checks, training, and plans to improve reporting and emissions work, but third-party sources still describe major gaps in transparency and labour standards. Positive Sentiment Found There are a few positive signals, but they are limited and mostly come from the company’s own group disclosures rather than broad outside praise. Boohoo Group says PrettyLittleThing is part of a wider ESG push that includes supply chain checks, training, and a plan to improve emissions reporting. The group also reported an 8% fall in its market-based carbon footprint, helped by moving freight away from air transport. On the consumer side, Trustpilot shows mixed feedback rather than strong approval, with one PLT review page at 3.1 out of 5 from 110,360 reviews, which suggests many customers still use the site even while raising complaints. The Commons Earth also lists the brand on its sustainability platform, but the available snippet does not show a score or detailed assessment. Common Criticisms: The strongest outside signal is negative. Good On You rates PrettyLittleThing “Not good enough,” saying it has fast-fashion traits, uses few eco-friendly materials, and shows little evidence of meaningful action on chemicals, textile waste, or worker pay. It also says the brand has not shown it is on track to meet its emissions target and that its supply chain has weak labour certification coverage. Trustpilot reviews are also poor on some pages, including 1.1 out of 5 from 726 reviews for prettylittlethings.com and 1.4 out of 5 from 112 reviews for the Ireland site, with complaints about late deliveries and wrong items. Press coverage has also linked the brand to wider fast-fashion backlash and greenwashing concerns, especially around resale and sustainability messaging that critics say does not change the core business model.
About PrettyLittleThing
- Status
- Unverified
- Website
- Visit Website
PrettyLittleThing Sustainability Actions
PrettyLittleThing Sustainability Commitments
2025
More recycled or preferred fibres
The group said it wants all polyester and cotton products to contain recycled or more sustainably sourced materials by 2025. A later article noted that a product only needs 20% of these preferred fibres to count toward the target, so the goal is broad but not very strict.
2030
All materials more sustainably sourced
The company said it aims for all materials to be more sustainably sourced by 2030. Independent coverage said it was not clear which certifications or standards would be used to prove that claim, which leaves some uncertainty about how the target will be checked.
2030
Value chain emissions cuts
Boohoo Group said it plans to cut emissions across its value chain in line with science-based targets by 2030. Science-based targets are climate goals set to match what climate science says is needed to limit warming. The group said this would mean a 52% reduction in emissions relative to growth.
