Purely Elizabeth Sustainability Profile

Founded in 2009 by Elizabeth Stein, a Holistic Health Counselor, Purely Elizabeth originated as a brand dedicated to crafting healthy baking mixes. Elizabeth, driven by the lack of healthy gluten-free options for her clients, began creating products made from nutrient-rich, alternative flours without gluten or refined sugar. Although initially meant to promote her counseling business, the popularity of her muffins at a Triathlon expo pivoted the brand's focus entirely towards food products. Today, Purely Elizabeth has discontinued its original muffin mixes, choosing instead to concentrate on producing granola and oatmeal from certified gluten-free oats, organic ancient grains, and superfood seeds. The brand is commited to sustainability, transparency, and uses only high-quality, natural, and organic ingredients.