Sanrio

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Sustainability Summary

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Sanrio Sustainability Profile

Sanrio is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Sanrio has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Sanrio describes its sustainability approach as “Sustainability for Smiles,” based on the belief that “no one can live in isolation.” The company says it will co-create smiles that last for generations through efforts to stay close to people and societies around the world. Its sustainability framework covers environment, social and governance topics, including climate change, resource use, human rights, sustainable supply chains, diversity, employee engagement, workplace environment, customer privacy and data security, and transparent governance. Sanrio has also identified “Sanrio Materiality,” 10 key global issues to address through value creation and ESG, with a view toward 2035.

Sanrio Sustainability Actions

Sanrio Compliance Charter

In October 2004, Sanrio codified its principles of behavior of not stealing from others, not engaging in violence, not engaging in deception, following the law, and employees working together in harmony as the Sanrio Compliance Charter, which serves as a universal code that all Sanrio Group officers and employees are required to comply with and practice.

Established Sustainability Committee

The Sustainability Committee was established to strengthen the Group's sustainability management initiatives. The committee is chaired by the President and CEO and vice-chaired by the Director of the Corporate Strategy Division. It holds regular discussions four times a year on measures, policies, and the status of initiatives related to environmental issues, such as climate change, and social issues, such as diversity, labor conditions, and human rights.

Sanrio Nakayoku Project

Sanrio's social contribution activity, the Sanrio Nakayoku Project, creates smiles around the world based on the corporate philosophy of Minna Nakayoku (Getting Along Together). The project includes Sanrio Character Aid, where Hello Kitty visits children in hospitals, facilities, and disaster relief areas around the world, and activities that deliver smiles to people in difficult circumstances in cooperation with United Nations Headquarters, JICA, and other organizations.

UN SDG collaboration

Since 2019, Hello Kitty has been promoting the SDGs through collaboration with the United Nations, #HelloGlobalGoals. On the Sanrio Characters YouTube channel, Kitty meets people tackling various global issues, learns about their initiatives to achieve the SDGs, and introduces their stories around the world.

Handwashing and hygiene activities

The handwashing and hygiene awareness activities reminded Sanrio that the charm of its characters transcends borders and cultures.

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Sanrio Sustainability Commitments

2035

Materiality through 2035

Sanrio analyzed the business environment with a view to 2035 and identified "Sanrio Materiality," 10 key global issues that it will work to resolve from the two perspectives of value creation and ESG.

2026

Sanrio Virtual Puroland

Sanrio Virtual Puroland, which provides digital spaces for SANRIO Virtual Festival and other events to create connections between people, will be made a permanent event in FY3/2026.


Sustainable Development Goals

Sanrio is committed to advancing these Global Goals to promote prosperity for people & planet.

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