SMR Days Sustainability Profile

SMR Days says it was built with sustainability at its centre, focusing on natural fabrics, responsible sourcing and ethical production. The brand states that it sources cotton as locally as possible and uses organic suppliers where it can, while also introducing fabrics such as bamboo flax made from sustainable bamboo and the waste of linen and cotton production. It says the majority of its clothing is produced in India, where it works with factories and artisanal producers on fair wages, equal pay, no forced or child labour, and safe working conditions. It also says its packaging contains no virgin plastic.