SMR Days

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SMR Days Sustainability Actions

Local cotton and organic suppliers

Natural fabrics are part of SMR Days’ DNA – we love the feel of cotton and silk, and have always made the majority of our collections from them. When sourced badly, they aren’t always the best for the planet – cotton, for example, uses around 16% of the world’s insecticides, pollutes water and contributes to the production of greenhouse gasses. This is why we source our cotton as locally as possible, and use organic suppliers where we can.

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Bamboo flax fabric introduced

We’re also working with an entirely new fabric this season – bamboo flax, a semi-sheer fabric which feels a bit like silk, created from sustainable bamboo and the waste of linen and cotton production. All of this takes a little longer, but we think it’s worth it.

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Ethical factory standards

The majority of our clothing gets produced in factories in the country, and we have worked hard to develop a responsible supply chain which places the safety and welfare of those who work with us at the very centre. We ensure each one of the factories and artisanal producers we work with provides fair wages, with equal pay to men and women, paid directly into worker’s bank accounts, no forced or child labour, good working conditions – from suitable ventilation and space to general wellbeing – and a commitment to the creation of sustainable livelihoods from our work.

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Regular factory visits

We make regular trips to factories ourselves each season to get to know our producers first-hand while ensuring safe and nurturing environments are upheld.

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Indian craft and community

India – the home country of one of our founders, Gautam Rajani – has always been at the heart of SMR Days. The majority of our clothing gets produced in factories in the country, and we have worked hard to develop a responsible supply chain which places the safety and welfare of those who work with us at the very centre. We want the idea of community to be at the heart of everything we do.

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Packaging without virgin plastic

One of our big commitments is that there is no virgin plastic in any package you will receive from us – all our bags are now made from corn or potato starch, which not only means they are plastic-free, but they are also compostable (the process of composting one of these bags takes 40 days or less). Our tissue paper is made from recycled paper, as are our swing tags.

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Collaboration with Sangraha

Indian craft is once again celebrated: woven ‘tangalia’ patterns and hand-spun herringbone linen adding new layers of texture, while chikankari, a type of embroidery done by hand in a meticulous process which takes days to complete, adorns a series of limited-edition pieces. These are created alongside charitable organisation Sangraha, which ensures these skilled craftspeople receive individual pay and a safe and ethical working environment.

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Maison Bengal bags collaboration

We’ve also collaborated with Maison Bengal on a series of hand-woven bags, made from locally sourced jute in Bangladesh, one of the world’s most sustainable natural materials – a partnership which will be ongoing. Maison Bengal was founded in 2004 to help fight poverty in Bangladesh, now working with thousands of women across the country, it ensures fair pay for all their artisans, as well as supporting community-based projects.

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