Traditional Medicinals

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Sustainability Summary

  • This is an unclaimed profile. Traditional Medicinals has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Traditional Medicinals Sustainability Profile

Sustainability Summary

  • This is an unclaimed profile. Traditional Medicinals has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

Traditional Medicinals presents itself as a botanical wellness company with a long-standing focus on ethical sourcing, production, and sustainability standards. Founded in 1974, it is a Certified B Corporation, California Benefit Corporation, and California Green Business. The company says its work is rooted in herbal medicine, traditional plant knowledge, and attention to purity and quality. Its sustainability approach includes regenerative and carbon strategy work, supply chain data management, FairWild and Fair for Life certifications, community investment, and education initiatives. It also reports support for farmers, wild collectors, cooperatives, and nonprofit partners through grants and community programs.

About Traditional Medicinals

  • Status
  • Unverified
  • Employees
  • 100 - 500
  • Country
  • United States

Traditional Medicinals Sustainability Actions

Achieved Fair for Life certification

Traditional Medicinals announced it has achieved Fair for Life certification as a brandholder, joining one of the world's most comprehensive and rigorous standards for social responsibility, environmental sustainability, and ethical trade. The certification examines every step of the supply chain from cultivation and wild collection to processing, manufacturing, and distribution, to ensure fair working conditions, just compensation, and environmental responsibility.

Expanded sustainability leadership

Jamie Horst joined Traditional Medicinals in 2019 as the Chief Purpose Officer and manages sustainability efforts including risk assessment, Zero Waste Project, regenerative and carbon strategy, and supply chain data management. In January 2022, her role officially expanded to include the Human Resources team.

Reached 50 years of impact

Traditional Medicinals celebrated its 50th anniversary in 2025, marking five decades of dedication to plant medicine, sustainability and innovation. The company said that in the past decade alone, Traditional Medicinals and its foundation have invested over $20 million in communities worldwide.

Launched Herbs for All

As part of its 50th-anniversary celebration, Traditional Medicinals highlighted Herbs for All, an initiative dedicated to increasing access to herbal wellness and education. The program includes the Planting Wellness workshop series, funded by the Traditional Medicinals Foundation, which partners with nonprofits to empower communities through hands-on learning about the benefits and uses of herbs.

Invested in community education

The company said it has invested more than $200,000 in broadening access to high-quality herbal wellness through community education programs. It also said Herbs for All has awarded over $75,000 in grants to nonprofit partners advancing health and herbal wellness access in their communities.

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Traditional Medicinals Sustainability Commitments

2030

Source 80% fair-certified herbs

Traditional Medicinals is committed to ethical sourcing, aiming for 80% of its herbal materials to be from fair-certified sources by 2030.

2025

Launch Fair for Life products

In 2025, Traditional Medicinals will launch its first Fair for Life-certified products and partner with organizations to promote fair trade practices for a more sustainable and equitable herbal industry.

2025

Expand product innovation

The company said it will launch a mood-uplifting anniversary tea blend and add a new tea to the Stress Ease line in 2025.


What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Traditional Medicinals

  • Status
  • Unverified
  • Employees
  • 100 - 500
  • Country
  • United States

Sustainable Development Goals

Traditional Medicinals is committed to advancing these Global Goals to promote prosperity for people & planet.

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