Ulysse Nardin Sustainability Profile

Ulysse Nardin shows a clear interest in lower-impact materials and ocean-related sustainability. The brand has used recycled fishing nets, recycled PET plastic, and transparent ceramic glass in concept and product work, and it has a research unit looking at sea-based materials such as oyster shells and algae. It also links some of its sustainability work to marine conservation through partnerships and ambassador choices. At the same time, the public record in the provided material is limited, and there is no full sustainability report or broad third-party assessment here. That means the picture is promising but still not fully transparent.

Positive Sentiment Found
Public coverage in the provided material is mostly positive about Ulysse Nardin’s sustainability direction, especially its use of recycled fishing nets, recycled PET, and other sea-based materials in concept watches and straps. A 2020 press piece described the brand’s research unit and its DIVER NET concept as part of a push to reduce environmental impact, while later watch-industry coverage grouped Ulysse Nardin among brands experimenting with recycled materials in luxury watchmaking. Independent commentary also noted that the brand has linked itself to marine conservation through partnerships such as The Ocean Race. The overall tone is that Ulysse Nardin is seen as one of the more active watch brands in this space, even if the work is still limited to selected products and concepts rather than a full company-wide sustainability programme.

Common Criticisms:
The main criticism in the provided material is not a direct accusation of wrongdoing, but a wider concern about greenwashing in the watch industry. A 2022 Swissinfo article said luxury watch brands often use conservation partnerships and environmental stories for marketing, while the WWF had previously said many Swiss watch companies failed to declare their environmental impact or partnerships. In that same article, Ulysse Nardin’s chief executive said the brand’s conservation contributions were only a small share of revenue and that the company’s revenues were not disclosed, which leaves outsiders with limited ways to check the scale of its claims. The material also suggests that much of the brand’s sustainability work is tied to concept watches and selected products, not a full public ESG report or broad third-party assessment.