Sustainability Summary
- This is an unclaimed profile. Unreal Fur has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Unreal Fur is a Melbourne-based outerwear label founded in 2012 that positions itself around ethical design and the elimination of animal cruelty in fashion. The brand says it has been committed for over a decade to designing with vegan materials and no animal byproducts. Its sustainability-related content focuses on vegan fabrics, supplier audits, recycled packaging components, fabric off-cuts used in products, and a partnership with One Tree Planted. The company also states that its garments are designed with longevity in mind and that it acknowledges the Kulin Nations as sovereign custodians of the land on which it works.
Unreal Fur Sustainability Actions
Unreal Fur Sustainability Commitments
2021
PETA Australia Fashion Award
In 2018 and 2021, we were awarded a PETA Australia Fashion Award for best faux fur designs.
2022
National Indigenous Fashion Award
Both of our headlining First Nations collaborations were awarded a National Indigenous Fashion Award in 2022 and 2024 for community collaboration with Indigenous Australian artists.
2024
National Indigenous Fashion Award
Both of our headlining First Nations collaborations were awarded a National Indigenous Fashion Award in 2022 and 2024 for community collaboration with Indigenous Australian artists.
