Whimsy + Row

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Whimsy + Row Sustainability Actions

Limited-run, locally made

We cut limited quantities and lower our carbon footprint by producing locally. Majority of our clothing is made within a few miles from our office, meaning we can visit our factories weekly to ensure fair wages are given and the workers are being treated fairly. We have a waitlist feature on our website so that we know exactly how much to make of each product so we don’t over or under cut.

Low impact fabrics

We choose low impact fabrics like Certified Organic Cotton, Linen, TENCELâ„¢, Lenzing Modalâ„¢, Cupro, ECOVEROâ„¢, VISCOSE LENZINGâ„¢ and Deadstock/Upcycled Fabric. They use less energy, biodegrade faster than synthetic fabrics and use substantially less water to create.

Remnants and scraps reused

In our efforts to be zero-waste and close the loop, we donate our remnants of material in our production process to Remainders nearby in Pasadena. If we don’t have enough to make an entire piece of clothing, we gather the scraps and turn them into cute things like our home collection, bandanas, bucket hats and scrunchies.

Low-impact dyes

When we dye our clothing we only use low-impact dyes to protect our customers from the 8,000 synthetic chemicals that are usually in our garments. Low-impact dyes are highly absorbent, use less water and provide a vibrant consistent color that lasts.

Designed to last

The best kind of clothing is made to last. We pay careful attention to be sure the garment you take home will stay in your wardrobe for years to come. Every Whimsy piece is designed to retain shape, hold seam integrity, and become even more comfortable with each wear.

Carbon emissions avoided

As of 2026 we have avoided 384,075 in carbon emissions. We’re proud to produce our garments locally to help reduce our carbon footprint, but it’s not enough. We offset our emissions with Carbonfund.org, who is leading the fight against climate change.

Recycled packaging used

We use 100% recycled materials from Eco-Enclose for shipping. Our mailers are made from 50% post-consumer waste and designed for you to reuse, while our boxes contain 95% post-consumer content and are manufactured right here in the US.

Recycled water in production

You can wear Whimsy with pride as our pieces are only made using recycled water. By refusing to use new water to create our garments, we leave more water for humans, plants, and animals.

Community giving and volunteering

One Tree Planted, People Tree, Global Fund for Women, Black Lives Matter, Reclaim the Block, Black Vision Collective, Downtown Women’s Health Center, and Feeding America are some of the organizations we’ve donated to over the years. Every quarter our community joins together and dedicates their time, so far we've done several beach clean ups, planted trees with People Tree, volunteered at Wags & Walks Animal Shelter and made 100s of sandwhiches for Downtown Women's Health Center.