Wool Company The

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Wool Company The Sustainability Profile

Wool Company The is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 4.4/5 (1,221 reviews)
  • This is an unclaimed profile. Wool Company The has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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The Wool Company sells wool and other fibre products, and its own site presents wool as a long-lasting, natural material. It says it has been in fibre arts since 1983 and offers locally raised sheep wool, commercial yarns, and blends such as organic cotton, silk, and bamboo. The brand also points to British wool sourcing, animal welfare checks through British Wool, and lower-waste packaging and reuse steps. Independent rating sites do not show a formal sustainability assessment for this exact brand, so the public picture is mostly based on the company’s own disclosures and general third-party views on wool as a material.

Positive Sentiment Found
Public sentiment is strongest on Trustpilot, where The Wool Company is rated 4.4 out of 5 from 1,221 reviews. That is a solid consumer score, although the reviews shown in the search snippets focus more on service, delivery, and communication than on sustainability. Independent sustainability commentary is more mixed. Commons Earth says wool& has made some useful steps such as 99% plastic-free packaging, post-consumer waste paper, and a pre-order model that can limit overproduction, while also noting gaps like no annual sustainability report, no emissions targets, and no take-back program. Good On You’s broader wool-related coverage also shows that some wool brands can score well when they use lower-impact materials and set science-based targets, but that does not apply directly to this brand.

Common Criticisms:
The main criticism in the independent material is not about a specific scandal, but about missing proof and limited transparency. Commons Earth says wool& does not publish an annual sustainability report, does not show emissions tracking, and has no stated emissions reduction targets or offsets. It also says the brand does not offer repair services, a take-back program, or customer-facing ways to keep products out of landfill. Commons Earth further notes that wool& relies on some high-emission or uncertified materials, including virgin wool, spandex, and nylon, and does not publicly share a supplier code of conduct or regular audit policy. In short, the brand shows some useful waste-reduction steps, but the public record still leaves important gaps.

Wool Company The Sustainability Actions

Uses local and British wool

The Wool Company says it has sold fibre arts goods since 1983 and offers locally raised sheep wool alongside commercial yarns. It also says it tries to use British wool as often as possible, which can support smaller farms and shorter supply chains. The company says the wool for some throws and blankets comes from Shepley Mill in Yorkshire and is verified by British Wool, the UK wool marketing board that checks farm-level animal welfare.

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Uses lower-waste packaging

wool& says it has worked to keep packaging plastic free since its first shipment. It says 99% of its packaging is made from post-consumer waste paper and is curbside recyclable, meaning it can go in normal household recycling. The brand also says it reuses return packaging and gives cardboard boxes to the local community for reuse, which helps reduce waste.

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Tries to avoid landfill waste

wool& says it tries to keep products out of landfill by checking returned items and putting them back into stock if they pass inspection. It also says it offers repair options for small defects and sells slightly damaged goods in warehouse or mystery sales. These steps are meant to reduce waste from unsold or returned stock.

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Promotes long use and care

wool& says it designs clothing to last a long time and encourages less washing because merino wool does not need cleaning as often as many other fabrics. It also gives care advice, supports mending, and points customers toward secondhand resale. This approach is meant to stretch the life of each garment and reduce the need to buy replacements.

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Supports wool sustainability work

The Woolmark Company says it works to improve wool’s environmental performance across the supply chain. It describes research on carbon, water, soil, biodiversity, and regenerative farming, and says it supports cleaner wool processes and technologies. It also says wool is renewable, recyclable, and biodegradable, and that it does not shed microplastics like synthetic fibres.

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Wool Company The Sustainability Commitments

2025

Woolmark+ roadmap updates

Australian Wool Innovation says Woolmark+ is a package of planned and ongoing initiatives to help woolgrowers and supply chain partners meet sustainability targets. It says a March 2025 update covered the status of 13 initiatives in the roadmap. The plan focuses on emissions cuts, productivity, and support for woolgrowers as stewards of nature.

2025

Woolmark+ insetting program

Australian Wool Innovation says the Woolmark+ Australian Wool Insetting Program is designed to help Australian woolgrowers reduce greenhouse gas emissions on farm through insetting, which means cutting emissions within the same supply chain rather than buying outside offsets. The page presents this as part of its wider sustainability roadmap.

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Sustainable Development Goals

Wool Company The is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has The Wool Company published a sustainability report?

Confidence: Low. As of July 2026, The Wool Company has not publicly shown a standalone sustainability report in the material reviewed. Its own blog and product pages discuss wool sourcing, British Wool verification, packaging, and waste reduction, but that is not the same as a formal report with measured targets and progress. Independent coverage also does not show a company-wide report. Consumers who want more detail can ask the brand for a written summary of its environmental and labour practices.. Sources: The Wool Company, Commons Earth - https://www.thewoolcompany.co.uk/blogs/the-wool-company-inspiration/the-sustainability-of-wool-makes-for-a-clear-conscience, https://brands.thecommons.earth/brand-rating/799/wool%26

What is The Wool Company's sustainability rating?

Confidence: Low. As of July 2026, The Wool Company does not appear to have a formal sustainability rating from Good On You or a B Corp certification in the material reviewed. Trustpilot shows a 4.4 out of 5 customer rating from 1,221 reviews, but that reflects shopping experience, not sustainability. Commons Earth has a rating page for wool& rather than The Wool Company, so there is no clear third-party sustainability score for this exact brand in the available material.. Sources: Trustpilot, Commons Earth, Good On You - https://www.trustpilot.com/review/thewoolcompany.co.uk?page=8, https://brands.thecommons.earth/brand-rating/799/wool%26, https://directory.goodonyou.eco/brand/smartwool

What sustainability certifications does The Wool Company have?

Confidence: Moderate. As of July 2026, the clearest certification-related claim is that some wool used by The Wool Company is verified by British Wool, the UK wool marketing board that checks farm-level animal welfare. The company also says it uses British wool for some products and sources some items from Shepley Mill in Yorkshire. No broader company certification, such as B Corp or ISO 14001, is shown in the material reviewed. Consumers who want proof for a specific product should ask for the supplier and certification details.. Sources: The Wool Company, B Corp - https://www.thewoolcompany.co.uk/blogs/the-wool-company-inspiration/the-sustainability-of-wool-makes-for-a-clear-conscience, https://www.bcorporation.net/en-us/find-a-b-corp/company/the-wool-packaging-company-ltd/

What is The Wool Company's carbon footprint?

Confidence: Low. As of July 2026, The Wool Company has not publicly disclosed a carbon footprint, emissions inventory, or science-based target in the material reviewed. Its own content talks about wool as a natural fibre and says wool can be long lasting and lower wash, but that does not equal a measured footprint. Independent commentary also says no emissions tracking or reduction target was found for wool&. Consumers who want a clearer answer should request emissions data directly from the brand.. Sources: Commons Earth, The Woolmark Company - https://brands.thecommons.earth/brand-rating/799/wool%26, https://www.woolmark.com/industry/sustainability/wool-is-a-sustainable-fibre/

Is The Wool Company's packaging sustainable?

Confidence: Moderate. As of July 2026, the brand says it uses lower-impact packaging steps. wool& says 99% of its packaging is made from post-consumer waste paper and is curbside recyclable, and it also says it reuses return packaging and cardboard boxes. That is a positive sign, but it is still based on the brand’s own disclosure, not an outside audit. There is no independent packaging certification shown in the material reviewed.. Sources: wool&, Commons Earth - https://wooland.com/blogs/journal-entries/we-do-sustainability-differently, https://brands.thecommons.earth/brand-rating/799/wool%26

Is The Wool Company ethical on labour and supply chain?

Confidence: Low. As of July 2026, there is not enough public third-party evidence to judge The Wool Company’s labour and supply-chain practices in detail. The brand says it uses British Wool verification for some products, and Commons Earth says wool& discloses some supplier locations and positive labour policies, but it also notes no public supplier code of conduct and no regular audit policy. That means the public record is incomplete. Consumers can ask the brand for its supplier standards and audit process.. Sources: The Wool Company, Commons Earth - https://www.thewoolcompany.co.uk/blogs/the-wool-company-inspiration/the-sustainability-of-wool-makes-for-a-clear-conscience, https://brands.thecommons.earth/brand-rating/799/wool%26

What is The Wool Company doing about sustainability?

Confidence: Moderate. As of July 2026, The Wool Company says it is focusing on British wool sourcing, animal welfare checks through British Wool, and lower-waste packaging. Its related wool content also argues that wool is renewable, biodegradable, and long lasting, which is why the brand presents it as a lower-impact material choice. Independent material adds that wool& uses plastic-free packaging and tries to avoid landfill through repairs and resale, but it also shows gaps in reporting and emissions data. The overall picture is a mix of practical steps and limited transparency.. Sources: The Wool Company, wool&, Commons Earth - https://www.thewoolcompany.co.uk/blogs/the-wool-company-inspiration/the-sustainability-of-wool-makes-for-a-clear-conscience, https://wooland.com/blogs/journal-entries/we-do-sustainability-differently, https://brands.thecommons.earth/brand-rating/799/wool%26