Wool Company The

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Wool Company The Sustainability Actions

Uses local and British wool

The Wool Company says it has sold fibre arts goods since 1983 and offers locally raised sheep wool alongside commercial yarns. It also says it tries to use British wool as often as possible, which can support smaller farms and shorter supply chains. The company says the wool for some throws and blankets comes from Shepley Mill in Yorkshire and is verified by British Wool, the UK wool marketing board that checks farm-level animal welfare.

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Uses lower-waste packaging

wool& says it has worked to keep packaging plastic free since its first shipment. It says 99% of its packaging is made from post-consumer waste paper and is curbside recyclable, meaning it can go in normal household recycling. The brand also says it reuses return packaging and gives cardboard boxes to the local community for reuse, which helps reduce waste.

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Tries to avoid landfill waste

wool& says it tries to keep products out of landfill by checking returned items and putting them back into stock if they pass inspection. It also says it offers repair options for small defects and sells slightly damaged goods in warehouse or mystery sales. These steps are meant to reduce waste from unsold or returned stock.

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Promotes long use and care

wool& says it designs clothing to last a long time and encourages less washing because merino wool does not need cleaning as often as many other fabrics. It also gives care advice, supports mending, and points customers toward secondhand resale. This approach is meant to stretch the life of each garment and reduce the need to buy replacements.

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Supports wool sustainability work

The Woolmark Company says it works to improve wool’s environmental performance across the supply chain. It describes research on carbon, water, soil, biodiversity, and regenerative farming, and says it supports cleaner wool processes and technologies. It also says wool is renewable, recyclable, and biodegradable, and that it does not shed microplastics like synthetic fibres.

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