Sustainability Summary
- Good On You - Not good enough
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not listed
- Trustpilot - 1.5/5 (8,076 reviews)
- This is an unclaimed profile. Zalando has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Zalando says sustainability is part of its core business, not a side project. It has set science-based climate targets, which are goals checked by the Science Based Targets initiative (SBTi, a group that checks if company climate targets match climate science). It also says it is working on decent work, meaning better labour standards and human rights checks in its own operations and supply chain. The company has published progress reports and says it is improving packaging, circular fashion, and product information. At the same time, third-party coverage shows concerns about misleading sustainability labels in the past, so its sustainability record looks mixed rather than simple. Positive Sentiment Found There are some positive third-party signals around Zalando’s sustainability work, but they are limited. Good On You lists Zalando Essentials as 'not good enough' on environment, which still shows the brand is being tracked by an independent fashion rating site, and the company’s own reports describe formal climate targets, packaging cuts, and circularity projects. The Commons Earth also presents itself as a place that independently evaluates brands on carbon, which suggests Zalando sits in a wider sustainability comparison space, although no brand-specific score was shown in the material. On the company side, Zalando says its SBTi-approved targets and Fair Wear membership are part of its progress, and it reports a 'Good' Fair Wear result in 2025. These are the clearest positive signs in the material. Common Criticisms: The strongest outside criticism in the material is about misleading sustainability claims. In February 2024, ESG Today and ESG News reported that Zalando reached a deal with the European Commission and national consumer authorities after concerns that sustainability flags and icons next to products could mislead shoppers. The company agreed to remove the flag, stop using terms like 'sustainability' without clear proof, and give more specific product information instead. Trustpilot reviews also show weak consumer sentiment, with scores of 1.5/5 on Zalando France, 1.8/5 on Zalando UK Reviews, and 1.9/5 on another UK page, with complaints about delivery delays, missing proof of delivery, and poor customer service. Together, these sources suggest trust and transparency have been weak points.
About Zalando
- Status
- Unverified
- Website
- Visit Website
Zalando Sustainability Actions
Zalando Sustainability Commitments
2028
Deepen decent work systems
Zalando says it wants to deepen human rights due diligence in its own operations and in partner supply chains by 2028. It also plans to improve purchasing practices and wage management systems in its private labels. In plain terms, that means it wants to check labour risks more closely and make buying and pay systems less likely to harm workers.
2033
Cut near-term emissions
Zalando has a validated target to reduce absolute scope 1 and 2 greenhouse gas emissions by 55% by 2033 from a 2022 base year. It also aims to cut absolute scope 3 emissions from purchased goods and services, plus upstream transport and distribution, by 33% in the same period.
2040
Reach net zero in own ops
Zalando says it aims to reach net zero by 2040 for its own operations and private labels. It also says it wants to reduce scope 1 and 2 emissions by 90% by 2040 from a 2022 base year, with the rest of the reduction coming from direct cuts rather than offsets where possible.
