A world-first and unique product certification, the Global GreenTag International NaturePositive+ Standard™ and NaturePositive+ Declaration™ takes product certification beyond current thinking on circular economy, climate repair, life cycle analysis, ingredient hazard, supply chain transparency and modern slavery risk assessment. GreenTag's NP+Ds provide a rational pathway for manufacturers to progress with; first to identify their current level of commitment in their processes to the protection of nature and climate – and a roadmap to move toward a NaturePositive+ profile for their products and enables customers to choose products that literally restore nature as a result of their purchase. Overall, the NP+D certification and Transparency Reporting: - Closes the 'Nature Gap': closing a significant gap in meeting one of the top three aims of circular economy by providing metrics that engage nature restoration and regeneration in the Circular Economy; - Closes the 'Benefit Gap'. Traditional tools like Life Cycle Analysis (LCA) only measure impacts (i.e., negatives). The Life Cycle Benefit Analysis used in NP+D certification captures for the first time, the benefits of products that truly contribute to nature in their own right as well as the avoided impacts of circular products and bio-based materials; - Turns sustainability efforts into marketing claims: product claims, collateral and rating tool evidence vetted by recognised third party professionals all but eliminates reputational, regulator and legal risks. - Delivers trackable ESG claims: tracks where and how products deliver climate and biodiversity restorative co-outcomes and conserve and protect resource flows whilst encompassing ethical labour and supply chain assurance; - Provides third party assurance: and deep information to the market pursuing circular economy projects and how their design is helping to restore biodiversity and assisting in regenerating climate and ecosystems; -Delivers guidance & support: in achieving climate, biodiversity and people centric, NaturePositive+ products, helping manufacturers and their customers set the product groundwork for a regenerative future.

Evidence Evidence