Sustainability Summary
- Good On You - Not found
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 2.5/5 (8 reviews)
- This is an unclaimed profile. Forever New has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Forever New is a fashion brand that sells women’s clothing and has published some sustainability information, mainly about packaging, materials, and waste. Its South Africa environment page says it is working toward packaging targets for 2025, including more reusable, recyclable, or compostable packaging and less single-use plastic. It also says it uses recycled materials in some bags, tags, labels, and hangers, and that it donates or recycles unsold garments and fabric waste. Independent third-party signals in the scraped content are limited. Trustpilot snippets show mixed customer feedback, and there is no Good On You or B Corp assessment shown here. Common Criticisms: Public sentiment in the scraped third-party material is limited but mixed to negative. Trustpilot snippets show complaints about missing deliveries and slow customer service, including one review saying a customer was out $100 for a dress that never arrived. Another Trustpilot result shows a 2.5 out of 5 TrustScore from 8 reviews for one Forever New domain, which suggests weak customer satisfaction on that page. The Commons Earth result is not a brand rating for Forever New itself, so it does not add direct evidence about the brand’s sustainability reputation. Overall, the available third-party feedback points more to service problems than to verified sustainability praise or criticism, and there is not enough independent evidence here to judge the brand’s ESG performance in depth.
About Forever New
- Status
- Unverified
- Website
- Visit Website
Forever New Sustainability Actions
Forever New Sustainability Commitments
2025
Packaging to be fully reusable or recyclable
Forever New says it is working toward a 2025 packaging goal where all packaging will be reusable, recyclable, or compostable. This is a future target, not a finished result. Compostable means a material can break down into natural parts under the right conditions. The target suggests the brand wants to reduce packaging waste and make more of its packaging easier to handle after use.
2025
Cut single-use plastic packaging
The brand says it plans to phase out problematic and unnecessary single-use plastic packaging by 2025. Single-use plastic is plastic meant to be used once and then thrown away. This commitment points to a move away from short-life packaging and toward materials that can be reused, recycled, or composted instead.
2025
Increase recycled content in packaging
Forever New says it wants an average of 50% recycled content in packaging by 2025 and 70% of plastic packaging recycled or composted by the same year. It also says it aims for 100% post-consumer recycled material in plastic shopping bags by 2027. These targets are about using more recovered material and less new plastic.
