Forever New

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Forever New Sustainability Actions

Packaging changes and targets

Forever New says it has been changing its packaging to use more recycled and responsible materials. It has set 2025 targets for packaging, including making all packaging reusable, recyclable, or compostable, and phasing out unnecessary single-use plastic. The company also says some shopping bags, paper bags, polybags, swing tags, and labels already use recycled or certified materials. These steps focus on reducing waste and making packaging easier to reuse or recycle.

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Recycled materials in packaging

The brand says it already uses recycled content in several packaging items. Its plastic shopping bags had at least 50% post-consumer recycled material from January 2023, and it planned to raise that to 75% by 2025 and 100% by 2027. It also says its protective polybags were being moved to recycled plastic, and its online order satchels contain recycled material. Post-consumer recycled means material made from items people have already used and thrown away.

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Paper, tags, and labels

Forever New says it has made changes to smaller product and shipping items too. It says its paper shopping bags are FSC Mix certified, which means the paper comes from a mix of recycled and responsibly managed forest sources. It also says its swing tags are FSC Mix certified, its woven labels use 100% recycled polyester yarn, and its shoeboxes were changed so they can be fully recyclable. These changes are aimed at cutting waste across the product journey.

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Reuse and waste handling

The company says it offers e-receipts in stores, uses hangers made from recycled materials, and recycles those hangers when they wear out instead of sending them to landfill. It also says its preferred printing supplier is carbon neutral, a term that usually means emissions are balanced out, often through offsets. The brand says it donates and recycles unsold garments and fabric waste, and has several ways to keep sample and unsold items from becoming waste.

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