Forever New Sustainability Commitments
2025
Packaging to be fully reusable or recyclable
Forever New says it is working toward a 2025 packaging goal where all packaging will be reusable, recyclable, or compostable. This is a future target, not a finished result. Compostable means a material can break down into natural parts under the right conditions. The target suggests the brand wants to reduce packaging waste and make more of its packaging easier to handle after use.
2025
Cut single-use plastic packaging
The brand says it plans to phase out problematic and unnecessary single-use plastic packaging by 2025. Single-use plastic is plastic meant to be used once and then thrown away. This commitment points to a move away from short-life packaging and toward materials that can be reused, recycled, or composted instead.
2025
Increase recycled content in packaging
Forever New says it wants an average of 50% recycled content in packaging by 2025 and 70% of plastic packaging recycled or composted by the same year. It also says it aims for 100% post-consumer recycled material in plastic shopping bags by 2027. These targets are about using more recovered material and less new plastic.
2023
Switch swing tags to responsible options
The company said it would transition 100% of its swing tags to responsible options by the end of 2023. It also said its swing tags are FSC Mix certified. This is a dated commitment because it was framed as a future change at the time, even though the source does not confirm whether it was fully completed.
