Sustainability Summary
- Good On You - Not good enough
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not listed
- Trustpilot - No
- This is an unclaimed profile. Rolex has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Rolex shows a mixed sustainability picture. Independent ratings say it has started work on lower-impact materials, emissions targets, water reuse, and some recycling, but it still scores poorly on people and animal issues because public evidence is limited. In 2025, Rolex also made its first public sustainability report available, which gave more detail on its footprint, sourcing, and targets. The company says it is working on circular materials, packaging changes, and emissions cuts, while also supporting environmental projects through its Perpetual Planet initiative. At the same time, third-party assessors say it does not publish enough detail on supply chain labour, living wages, or animal welfare. Positive Sentiment Found Public coverage in 2025 shows some positive signs around Rolex’s sustainability work. Europastar reported that Rolex had made its first public sustainability report available and said the company is treating sustainability as a major part of its strategy. The same coverage highlighted a life cycle analysis, a 70% share of recovered industrial gold in total gold supply, a packaging redesign that cut plastic use sharply, and a BREEAM In-Use certification for its Geneva site. Good On You also notes some lower-impact materials, a science-based emissions target, a closed-loop water system, and recycling of offcuts, which suggests there is at least some structured environmental action behind the brand’s claims. Common Criticisms: The strongest third-party signal is still negative. Good On You rates Rolex “Not good enough” overall, with low scores on people and animals and only a modest planet score. It says there is no evidence of living wages in the supply chain, no clear proof of strong diversity and inclusion work, and no animal welfare policy, while also noting leather and crocodile skin use. The same review says Rolex does not publish enough detail on how much of its supply chain it audits. Good On You also points to weak public evidence on hazardous chemicals and worker protection during Covid-19. In short, the brand has some environmental actions, but outside observers still see major gaps in labour, animal, and transparency reporting.
About Rolex
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- Unverified
- Website
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Rolex Sustainability Actions
Rolex Sustainability Commitments
2030
Science-based emissions cuts
Rolex says it has set 2030 carbon reduction targets based on the Science Based Targets initiative, or SBTi, which checks whether company climate goals match climate science. It says it aims to cut Scope 1 and 2 emissions by 42% and Scope 3 emissions by 25% compared with 2021 levels. Scope 1 and 2 cover direct emissions from its own operations and purchased energy, while Scope 3 covers the wider supply chain.
2029
Aim for BREEAM Outstanding
Rolex says its future site in Bulle, planned for 2029, is aiming for BREEAM Outstanding. BREEAM is a building standard that rates how well a building performs on environmental issues like energy use, water, and materials. If achieved, this would place the site among the top-rated buildings in that system.
