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Rolex Sustainability Actions

Published first public report

In 2025, Rolex made its sustainability report public for the first time. Before that, the report was kept for internal use only. The public report gave more detail on the company’s environmental work, including how it measures the impact of materials, production, and services. It also showed that Rolex is starting to share more information about its footprint and improvement plans, which matters because sustainability claims are easier to judge when the data is open.

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Uses recycled gold recovery

Rolex says it uses recovered industrial gold from its own production waste, and that this made up 70% of its total gold supply in 2023. The company also said it has its own foundry, which lets it recover and reuse precious metal inside its production system. This is a circularity step, meaning materials are kept in use for longer instead of being thrown away. Rolex also said it uses mined gold and gold from the watchmaking and electronics industries for the rest of its supply.

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Redesigned watch packaging

Since 2020, Rolex has been rolling out a new presentation box for its watches. The company says the box uses more wood, cardboard, and moulded cellulose, and far less plastic than before. It says the plastic share fell from 92% to 6%, which it says cuts about 500 tonnes of plastic a year and lowers greenhouse gas emissions linked to packaging by 50%. This is an eco-design change, meaning the product or package is redesigned to reduce environmental impact.

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Opened BREEAM-certified site

Rolex’s Acacias site in Geneva received BREEAM In-Use certification in 2023. BREEAM is a building rating system that checks how well a site performs on energy, water, waste, and other environmental factors. Rolex also said its future site in Bulle, planned for 2029, is aiming for BREEAM Outstanding, which is a very high level in that system. This suggests the company is trying to improve the environmental performance of its buildings, not just its products.

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Supports Perpetual Planet

Rolex launched the Perpetual Planet initiative in 2019. It supports people and groups working on ocean protection, polar research, mountain science, and environmental innovation. Rolex also links the programme to the Rolex Awards for Enterprise, which it says has helped protect endangered species, plant trees, and preserve ecosystems. This is not a product change, but it is a long-running sustainability action because it funds environmental research and conservation work.

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Tracks and cuts emissions

Rolex says it carried out a life cycle analysis, which means it studied the environmental impact of a product from raw materials to use and production. It reported a drop in its overall carbon footprint from 3,231 ktCO2e in 2021 to 1,996 ktCO2e in 2023. It also said 99% of its greenhouse gas emissions fall under Scope 3, meaning emissions from its wider value chain rather than its own sites. The company says the biggest driver is precious materials, especially mined gold.

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