Conscious Choice - Our Roadmap to 2030
Rather than telling a customer that a product is more sustainable, we would like to increase awareness amongst consumers on why they are choosing a particular product, based upon actively assessing the product’s fibre composition, the labour conditions, and its environmental impact.
This is what Conscious Choice stands for; the customer making a conscious purchase for a product that has been made using preferred fibres (Pillar 1), better packaging (Pillar 2), has high environmental standards (Pillar 3), and like all of our products is ethically manufactured (Pillar 4).
These criteria fall under our foundational Conscious Choice 4-pillar product labelling model. Products carrying this label will be produced using the most sustainable materials and packaging and with high social and environmental manufacturing standards.