Achieve gender equality and empower all women and girls.
Brands Commited to Gender Equality
Latest Gender Equality Brand Actions
Ethical Manufacturing
We make all of our underwear ethically in China. We ensure safe and respectful working conditions for all our makers. As part of our sustainable fashion practices, we are uncompromising on the materials and processes we use, including regenerated eucalyptus and utilising waste to create recycled items. We invented our own recycled elastic because we could not buy it.
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Indigenous Collaboration
We are deeply disturbed by the treatment and dislocation of Indigenous people from their land. We believe we have an obligation to pay rent to Indigenous people for the land we operate on. 50c from every item purchased with us goes to Indigenous programs. We must all be considering how we can contribute to paying the rent in Australia and we hope that this acknowledgment on our product will spark that conversation and action. What is Pay the Rent? The Pay the Rent Grassroots Collective is an Indigenous organisation that supports Indigenous initiatives, and advocate for the need to ‘Pay the Rent’ in reparation of benefitting from stolen land. All funds given to Pay the Rent are distributed according to the insights and wisdom of the Sovereign Body, who centre the self-determination, social justice and sovereignty of Aboriginal & Torres Strait Islander people in all they do. Some of their projects include contributing toward funeral expenses within Indigenous communities and financial support to those affected by deaths in custody. Additionally we are working with Arakwal people (Byron Bay, our head office) to fund programs of their choice. So far their first program is around protecting and sharing culture, we will post updates when they are ready. But we are very clear that we do not expect anything nor dictate, the money is theirs to use as they see fit. We will share stories because it is healing for all.
Underwear Recycling
Underwear is delicate and worn every single day, and therefore has a limited life with a high turn-over rate. You cannot donate it in Australia, so the only pathway is landfill. With 204 million underwear items being imported into Australia every year that is a lot of waste! We live by our values and exist to create positive change, so we take back our waste, plus other brands! How does it work? Our mail-in underwear recycling system is dedicated to our customers. We would love to take everyone's underwear regardless of purchasing from us, but it costs us approx 42c per pair to recycle and the sale of our underwear covers some of that cost. We are a social enterprise running on low margins and would really love your support to help make this happen. How is underwear recycled? We sort, sanitise and send for shredding. They are then processed to have a second life as carpet underlay or insulation.
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