Achieve gender equality and empower all women and girls.
Brands Commited to Gender Equality
Latest Gender Equality Brand Actions


B Corp Certified
B Corp Certification confirmed that our community and the environment are stakeholders in our impact-driven business model and our commitment to balancing social and planetary good in everything we do against the highest standards of transparency and accountability. We are now part of a global network of businesses shifting our global economy from a system that profits few to one that benefits all.


Ethical Manufacturing
We make all of our underwear ethically in China. We ensure safe and respectful working conditions for all our makers. As part of our sustainable fashion practices, we are uncompromising on the materials and processes we use, including regenerated eucalyptus and utilising waste to create recycled items. We invented our own recycled elastic because we could not buy it.


Underwear Recycling
Underwear is delicate and worn every single day, and therefore has a limited life with a high turn-over rate. You cannot donate it in Australia, so the only pathway is landfill. With 204 million underwear items being imported into Australia every year that is a lot of waste! We live by our values and exist to create positive change, so we take back our waste, plus other brands! How does it work? Our mail-in underwear recycling system is dedicated to our customers. We would love to take everyone's underwear regardless of purchasing from us, but it costs us approx 42c per pair to recycle and the sale of our underwear covers some of that cost. We are a social enterprise running on low margins and would really love your support to help make this happen. How is underwear recycled? We sort, sanitise and send for shredding. They are then processed to have a second life as carpet underlay or insulation.